This study was designed to examine whether several situation variables serve as moderators of the effects of leader reward and punishment behaviors for Taiwanese workers. Contrary to what would be expected from Kerr and Jermier's (1978) substitutes for leadership model, none of the situational...

This study examined how motivation moderates the impact of central and peripheral processing on the formation of brand attitudes and purchase intentions in an advertising pretest setting. The results indicate that increasing motivation to evaluate an advertised brand through the manipulation of...