Subjective probabilities play an important role in marketing research, for example where individuals rate the likelihood that they will purchase a new to develop product. The tau-equivalent model can describe the joint behaviour of multiple test items measuring the same subjective probability....

Consumer preferences can be measured by rankings of alternatives. When there are too many alternatives, this consumer task becomes complex. One option is to have consumers rank only a subset of the available alternatives. This has an impact on subsequent statistical analysis, as now a large...

One of the possible consequences of global warming is that there will be more precipitation days throughout the year, and also that the level of precipitation will be higher. In this paper we provide a detailed statistical analysis of a century of daily precipitation levels for the Netherlands....

In this paper we consider the estimation of probabilistic ranking models in the context of conjoint experiments. By using approximate rather than exact ranking probabilities, we do not need to compute high-dimensional integrals. We extend the approximation technique proposed by...

Using only aggregate sales data, the model we propose decomposes the diffusion processes of the respective technological generations and tests if different technological generations have different diffusion parameters. It also estimates the location of the generational transition from the old to...

Changes in relationships are due to human actions. We assume that these human actions are functions of perceptions of a focal individual, but also the perceptions of other individuals who are part of the organizational and social environment. We hypothesize that perceptions based trust and...

To comprehend the competitive structure of a market, it is important to understand the short-run and long-run effects of the marketing mix on market shares. A useful model to link market shares with marketing-mix variables, like price and promotion, is the market share attraction model. In this...

November 2006 most likely marks the launch of Sony’s PS3, the successor to PS2. Later, Nintendo is expected to launch the Wii, the successor to the GameCube. We answer the question in the title by analyzing the diffusion of the earlier generations of these consoles, and by using a new...

We propose a new method to model consumers' consideration and choice processes. We develop a parsimonious probit type model for consideration and a multinomial probit model for choice, given consideration. Unlike earlier models of consideration ours is not prone to the curse of dimensionality,...

Many high-tech products and durable goods exhibit exactly one significant price cut some time after their launch. We call this sudden transition from high to low prices the price landing. In this paper we present a new model that describes two important features of price landings: their timing...