Purpose – The Scottish Parliament has recently formed Community Health Partnerships (CHPs), in which health and social care providers come together within a unified organisational framework. This paper aims to assess the extent to which employees identify with their profession and whether...

In this paper we explore the potential for HR professionals to draw on the branding literature as a new performance discourse, which increasingly is believed by organizations such as the UK-based Chartered Institute of Personnel and Development (CIPD) to be a key area of interest for their...