Purpose – The purpose of this paper is to address the increasingly important question of supply chain design for global operations. With the rise of off‐shore sourcing and the simultaneous need for improved responsiveness to customer demand, the choice of supply chain strategy is critical....

The latter part of the twentieth century saw the lean production paradigm positively impact many market sectors ranging from automotive through to construction. In particular there is much evidence to suggest that level scheduling combined with the elimination of muda has successfully delivered...

Purpose – Whilst there are a plethora of theoretical ideas regarding a segmented approach to supply chain strategy, there is paucity of empirical data. This paper aims to present the results of a field‐based case study in a fast moving consumer goods company (FMCGCo) that sought to identify...