Narrow search
Showing 1 - 10 of 83
Cover Image
Environmentally responsible purchase behaviour: a test of a consumer model
Follows, Scott B.; Jobber, David - In: European Journal of Marketing 34 (2000) 5/6, pp. 723-746
A consumer model of environmentally responsible purchase behaviour was tested using covariance structural analysis. The model successfully predicted the purchase of environmentally responsible and non‐responsible product alternatives. A hierarchial relationship from values to product specific...
Persistent link: https://www.econbiz.de/10014721927
Cover Image
Modeling-building in Excel as pedagogy for the fundamentals of corporate finance
MacDougall, Shelley L.; Follows, Scott B. - In: Journal of financial education 32 (2006) 3, pp. 55-71
Persistent link: https://www.econbiz.de/10009884141
Cover Image
Modeling-building in Excel as pedagogy for the fundamentals of corporate finance
MacDougall, Shelley L.; Follows, Scott B. - In: Journal of financial education 32 (2006) 3, pp. 55-71
Persistent link: https://www.econbiz.de/10003961893
Cover Image
Principles and practice of marketing
Jobber, David - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004376175
Cover Image
Principles and practice of marketing
Jobber, David - 1995
Persistent link: https://www.econbiz.de/10004247606
Cover Image
Principles and practice of marketing
Jobber, David - 2010 - 6. ed.
Persistent link: https://www.econbiz.de/10004906778
Cover Image
Principles and practice of marketing : [the ultimate learning resouce]
Jobber, David - 2007 - 5. ed.
Persistent link: https://www.econbiz.de/10004877611
Cover Image
Principles and practice of marketing
Jobber, David - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004731941
Cover Image
Principles and practice of marketing
Jobber, David - 2004 - 4. ed.
Persistent link: https://www.econbiz.de/10004791568
Cover Image
Principles and practice of marketing
Jobber, David - 2010 - 6. ed.
Persistent link: https://www.econbiz.de/10008811375