Over the past decade there has been an increasing awareness of the many ways that businesses affect the ecology of the planet. Most of the attention, however, has been directed towards activities of organizations in the manufacturing sector of the economy. Argues that service organizations have...

Examines the role of the mood state that one brings to a service encounter and its effect on behaviour. Provides a broad overview of both mood effect and service encounter literature to arrive at a set of propositions linking the two. Offers implications for services marketers and directions for...

Examines the impact of a video screen on spectator satisfaction and the advertising effectiveness of rotational‐signage systems. A total of 181 spectators at a major college football game were interviewed during the half‐time of a regular season contest. Results demonstrate that the screen...