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SPECIAL ISSUE ON "SERVING CUST...
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Marketing management
22
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22
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20
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18
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16
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15
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13
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Sahay, Arvind
67
Jaworski, Bernard J.
54
Kohli, Ajay Kumar
34
Kohli, Ajay K.
26
Challagalla, Goutam
9
Mukherjee, Sumitava
8
Jaikumar, Saravana
6
Kotabe, Masaaki
6
Aulakh, Preet S.
4
Koshy, Abraham
4
MacInnis, Deborah J.
4
Murtha, Brian R.
4
Rayport, Jeffrey F.
4
Saini, Gordhan Kumar
4
Sarin, Shikhar
4
Tuli, Kapil R.
4
Ulaga, Wolfgang
4
Venkatesh, R.
4
Abhishek
3
Haenlein, Michael
3
Jaworski, Bernard
3
Kaul, Subhashini
3
Maltz, Elliot
3
Mehta, Krishnesh
3
Mohapatra, Sanket
3
Park, C. Whan
3
Pillai, Anandan
3
Rathi, Sawan
3
Sharma, Nivedita
3
Varadarajan, Rajan
3
Zaltman, Gerald
3
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2
Barwise, Patrick
2
Bharadwaj, Sundar G.
2
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2
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Journal of marketing
16
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8
IIMA Working Papers
6
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6
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6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
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4
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4
MIT sloan management review
4
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3
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3
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3
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3
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2
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2
Journal of Consumer Marketing
2
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2
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2
Journal of retailing and consumer services
2
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2
The journal of personal selling & sales management : JPSSM
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
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1
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1
Anvesak : journal of the Sardar Patel Institute of Economic and Social Research
1
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1
Business horizons
1
Emerald insight
1
Finance research letters
1
Global business review
1
International Journal of Retail & Distribution Management
1
International journal of Indian culture and business management
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International marketing ; Vol. II
1
International marketing ; Vol. VI
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ECONIS (ZBW)
108
OLC EcoSci
31
RePEc
13
Other ZBW resources
11
USB Cologne (EcoSocSci)
1
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Market-driven versus driving markets
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
;
Sahay, Arvind
-
2009
Persistent link: https://www.econbiz.de/10003835914
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2
Market orientation in US and Scandinavian companies : a cross-cultural study
Selnes, Fred
;
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
-
1997
Persistent link: https://www.econbiz.de/10000968056
Saved in:
3
Generating competitive intelligence in organizations
Jaworski, Bernard J.
;
MacInnis, Deborah J.
;
Kohli, Ajay …
-
2009
Persistent link: https://www.econbiz.de/10003836073
Saved in:
4
Conducting field-based, discovery-oriented research : lessons from our market orientation research experience
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011741529
Saved in:
5
Market orientation : reflections on field-based, discovery-oriented research
Carpenter, Gregory S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011741530
Saved in:
6
Disruptive marketing strategy
Hult, G. Tomas M.
;
Ketchen, David
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
Saved in:
7
Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011741532
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8
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
9
Netflix : reinvention across multiple time periods, reflections and directions for future research
Mier, Joel
;
Kohli, Ajay Kumar
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 194-205
Persistent link: https://www.econbiz.de/10012586900
Saved in:
10
A theories-in-use approach to building marketing theory
Zeithaml, Valarie A.
;
Jaworski, Bernard J.
;
Kohli, Ajay …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10012176403
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