Evaluating the performance of salespeople is more important today than ever before because of substantial changes in technology, team selling, services selling, and perspectives on evaluations. Therefore, in this study, we collected data from sales managers in a wide variety of industries to...

Rapid increases in product liability litigation has expanded its importance as an item of concern to all marketers. A recent Conference Board Study reports that two‐thirds of the corporations surveyed have had product liability lawsuits filed against them in the last five years. The number of...