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International marketing review
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Understanding health, culture, and empowerment in a disability context
Yeoh, Poh-lin
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
2
,
pp. 96-117
Persistent link: https://www.econbiz.de/10009896156
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Realized and potential absorptive capacity : understanding their antecedents and performance in the sourcing context
Yeoh, Poh-lin
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10009884915
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3
Understanding health, culture, and empowerment in a disability context
Yeoh, Poh-lin
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
2
,
pp. 96-117
Persistent link: https://www.econbiz.de/10003929688
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4
Location choice and the internationalization sequence : insights from Indian pharmaceutical companies
Yeoh, Poh-lin
- In:
International marketing review
28
(
2011
)
3
,
pp. 291-312
Persistent link: https://www.econbiz.de/10009242874
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5
Realized and potential absorptive capacity : understanding their antecedents and performance in the sourcing context
Yeoh, Poh-lin
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10003793481
Saved in:
6
Earning the doctoral degree : an example of relationship marketing
Yeoh, Poh-lin
- In:
Michigan State University contributions to …
,
(pp. 109-117)
.
2009
Persistent link: https://www.econbiz.de/10003850058
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7
"Should I stay or should I go?" : understanding the antecedents to buyer commitment in the context of the US eyecare industry
Yeoh, Poh-lin
- In:
Asian Academy of Management journal : AAMJ
22
(
2017
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011862072
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8
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
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9
Impact of cluster networks on exporting scope : importance of cognitive proximity and strategic fit with firm's upgrading innovation strategies and organisational capabilities
Yeoh, Poh-lin
- In:
International journal of export marketing : IJExportM
6
(
2024
)
2
,
pp. 206-232
Persistent link: https://www.econbiz.de/10015064433
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10
A conceptual framework of antecedents of information search in exporting: Importance of ability and motivation
Yeoh, Poh-Lin
- In:
International marketing review
22
(
2005
)
2
,
pp. 165-198
Persistent link: https://www.econbiz.de/10006238216
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