This study examines the performance consequences of aligning the competitive strategy of quality differentiation with each of the four fundamental industry life cycle stages: introduction, growth, maturity, and decline. Reports results from a questionnaire survey of CEOs in a mid‐western state...

Purpose – This paper aims to propose a normative framework focusing on the need to enhance the roles of the four fundamental environmental forces of management – socio‐demographic, techno‐economic, politico‐institutional, and cultural. The objective is to create a business climate of...