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From warrior to guardian : an autoethnographic study of how consumers think about and interact with the natural world
Hannah, David; Ferreira, Caitlin; Pitt, Leyland F. - In: Psychology & marketing 40 (2023) 7, pp. 1344-1360
Persistent link: https://www.econbiz.de/10014291915
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The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.; Lord Ferguson, Sarah T.; Pitt, … - In: Business horizons 66 (2023) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
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Caught in a vicious cycle? : student perceptions of academic dishonesty in the business classroom
Ferguson, Sarah Lord; Flostrand, Andrew; Lam, Joey; … - In: The international journal of management education 20 (2022) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10013535876
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Managing the tensions in marketer-influencer relationships
McMullan, Kylie; Laurell, Christofer; Pitt, Leyland F. - In: Business horizons 65 (2022) 5, pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
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Business (un)usual : critical skills for the next normal
Ferreira, Caitlin; Robertson, Jeandri; Pitt, Leyland F. - In: Thunderbird international business review 65 (2023) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10013472755