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The Mass Marketing of Luxury - Four distinct circles of management practice, implemented together, can ensure the success of a luxury brand in the global marketplace
Nueno, Jose Luis; Quelch, John A. - In: Business horizons 41 (1998) 6, pp. 61-68
Persistent link: https://www.econbiz.de/10006196544
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Country Managers in Transitional Economies: The Case of Vietnam
Quelch, John A.; Dinh-Tan, Christine M. - In: Business horizons 41 (1998) 4, pp. 34-40
Persistent link: https://www.econbiz.de/10006198959
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Bringing Customers into the Boardroom
McGovern, Gail J.; Court, David; Quelch, John A.; … - In: Harvard business review : HBR (2004), pp. 70-81
Persistent link: https://www.econbiz.de/10005924616
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How Global Brands Compete - With antiglobalization and anti-American sentiments rising, transnational firms are ducking for cover. But they shouldn't be. They should be courting co...
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - In: Harvard business review : HBR (2004), pp. 68-75
Persistent link: https://www.econbiz.de/10005925339
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EXTEND PROFITS, NOT PRODUCT LINES
Quelch, John A.; Kenny, David - In: Harvard business review : HBR 72 (1994) 5, pp. 153-164
Persistent link: https://www.econbiz.de/10006006112
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BRANDS VERSUS PRIVATE LABELS: FIGHTING TO WIN
Quelch, John A.; Harding, David - In: Harvard business review : HBR 74 (1996) 1, pp. 99-111
Persistent link: https://www.econbiz.de/10005989621
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A STRATEGIC APPROACH TO MANAGING PRODUCT RECALLS
Craig Smith, N.; Thomas, Robert J.; Quelch, John A. - In: Harvard business review : HBR 74 (1996) 5, pp. 102-113
Persistent link: https://www.econbiz.de/10005992228
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BOOK NOTES - Reflections on a Half-Century of Marketing
Quelch, John A.; Jocz, Katherine E. - In: Business history review 82 (2008) 4, pp. 827-838
Persistent link: https://www.econbiz.de/10008213323
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STRATEGIEN - So funktioniert Marketing in der Rezession - Marketing I: Im Abschwung stutzen Unternehmen ihre Werbung oft nach der Rasenmähermethode. Das kann sich rächen, wenn die...
Quelch, John A.; Jocz, Katherine E. - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 6, pp. 64-77
Persistent link: https://www.econbiz.de/10008259093
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Holding a Mirror Up to Marketing - Unilever's global campaign for Dove shows how excellent marketing makes a difference in the world by addressing important problems.
Quelch, John A.; Jocz, Katherine E. - In: Marketing management : a quarterly business management … 17 (2008) 6, pp. 16-23
Persistent link: https://www.econbiz.de/10008152015