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McGovern, Gail J.; Court, David; Quelch, John A.; … - In: Harvard business review : HBR (2004), pp. 70-81

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How Global Brands Compete - With antiglobalization and anti-American sentiments rising, transnational firms are ducking for cover. But they shouldn't be. They should be courting co...

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An Exploration of Marketing's Impacts on Society: A Perspective Linked to Democracy

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Google in China (A)

Quelch, John A.; Jocz, Katherine E. - 2012

In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government?

Persistent link: https://www.econbiz.de/10014195038

Google in China (B)

Quelch, John A. - 2012

In January 2010, Google threatened in a public statement to stop censoring its search results on its Google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government?

Persistent link: https://www.econbiz.de/10014045233