Although Total Quality Management (TQM) has recently become the often cited ÒpanaceaÓ for the ails of production and service industries, until recently, little thought seems to have been given to the application of TQM to the field of education. There are many signs of incipient interest in...

Most four-year business degree programs have a common body of knowledge (CBK) or Òbusiness core,Ó composed of courses from all the major disciplines in the business curriculum. All business majors, regardless of specialization or area of concentration, are required to take these courses, or...

Although Total Quality Management (TQM) has recently become the often cited ÒpanaceaÓ for the ails of production and service industries, until recently, little thought seems to have been given to the application of TQM to the field of education. There are many signs of incipient interest in...

Although Total Quality Management (TQM) hasrecently become the often cited “panacea” for the ails of production and service industries, until recently, little thought seems to have been given to the application of TQM to the field of education. There are many signs of incipient interest in...

Most four‐year business degree programs have a common body of knowledge (CBK) or “business core,” composed of courses from all the major disciplines in the business curriculum. All business majors, regardless of specialization or area of concentration, are required to take these courses,...

The purchase of a new automobile is often cited as the quintessence of a high involvement purchase decision; the financial risks and personal relevance of the purchase dictate that car buyers put forth much effort before making a decision. In this research such efforts as dealers shopped, brands...

The purchase of a new automobile is often cited as the quintessence of a high involvement purchase decision; the financial risks and personal relevance of the purchase dictate that car buyers put forth much effort before making a decision. In this research such efforts as dealers shopped, brands...