Showing 1 - 10 of 60
Purpose – To classify internet users into holiday shopper and non‐shop per se gments, and to profile the demographic, psychographic, and computer use characteristics of each segment. Design/methodology/approach – Self‐report data come from a national US sample of online internet users....
Persistent link: https://www.econbiz.de/10014803244
Persistent link: https://www.econbiz.de/10009850594
Persistent link: https://www.econbiz.de/10003739600
Persistent link: https://www.econbiz.de/10003420110
Persistent link: https://www.econbiz.de/10005473834
Persistent link: https://www.econbiz.de/10006714002
Persistent link: https://www.econbiz.de/10006968881
Persistent link: https://www.econbiz.de/10001924740
Persistent link: https://www.econbiz.de/10002899659
Purpose – Simple transactions are evolving into complex service relationships that require the attention of multiple organizations. When integrated products fail, customers must determine which organization is responsible and capable of resolving the problem. If the initial firm contacted...
Persistent link: https://www.econbiz.de/10014905286