The transitional problems of formerly centrally planned economies have received much attention, in terms of both economic advice and wider academic consideration. In order to develop concrete gap‐bridging measures, micro as well as macro economic concerns need to be addressed and timing and...

Customers′ experience of service encounters remains an area blessed with a rich folklore but little fundamental understanding. Reports on a pilot study for an exploration of women′s experiences of public houses, which used idiographic methods on a small sample of middle‐class women: role...

The paper argues the need for an appraisal of the symbolic meaning of the “pub” and derivative managerialist concepts from the perspective of the consumers’ experience. Set against background developments of the “pub”, the paper explores the use of semiotics as a means of examining the...

Applied behavioral science has made its mark identifying and correcting for cognitive biases and noise as causes of “irrational” decision-making that lead individuals to act against their self-interest. However, its reliance on surfacing behavioral insights largely through decontextualized...