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A: ORGANIZATIONAL DYNAMICS - P...
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Bayus, Barry L.
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ECONIS (ZBW)
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13
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2
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1
RESEARCH NOTES AND COMMUNICATIONS - An Empirical Analysis of Firms' Product Line Decisions
Putsis Jr, William P.
;
Bayus, Barry L.
- In:
Journal of marketing research : JMR
38
(
2001
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10006659704
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2
Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes - Are two better than one? Not always!
Bayus, Barry L.
;
Putsis Jr, William P.
- In:
Marketing science : the marketing journal of the …
18
(
1999
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10006912496
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3
Buying or Just Browsing? The Duration of Purchase Deliberation
Putsis Jr, William P.
;
Srinivasan, Narasimhan
- In:
Journal of marketing research : JMR
31
(
1994
)
3
,
pp. 393-402
Persistent link: https://www.econbiz.de/10006687039
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4
Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates
Koschat, Martin A.
;
Putsis Jr, William P.
- In:
Journal of marketing research : JMR
39
(
2002
)
2
,
pp. 262-273
Persistent link: https://www.econbiz.de/10006654128
Saved in:
5
RESEARCH NOTES AND COMMUNICATIONS - Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation
Danaher, Peter J.
;
Hardie, Bruce G.S.
;
Putsis Jr, William P.
- In:
Journal of marketing research : JMR
38
(
2001
)
4
,
pp. 501-514
Persistent link: https://www.econbiz.de/10006656371
Saved in:
6
Articles - Winners and Losers: Redistribution and the Use of Economic Impact Analysis in Marketing
Putsis Jr, William P.
- In:
Journal of macromarketing : examining the interactions …
18
(
1998
)
1
,
pp. 24-33
Persistent link: https://www.econbiz.de/10006918326
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7
Mixing Behavior in Cross-Country Diffusion
Putsis Jr, William P.
;
Balasubramanian, Sridhar
; …
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
4
,
pp. 354-369
Persistent link: https://www.econbiz.de/10006921486
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8
Why Put Off Until Tomorrow What You Can Do Today: Incentives and the Timing of New Product Introduction
Putsis Jr, William P.
- In:
The journal of product innovation management : an …
10
(
1993
)
3
,
pp. 195-203
Persistent link: https://www.econbiz.de/10006354162
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9
Assessing the Competitive Interaction between Private Labels and National Brands
Cotterill, Ronald W.
;
Putsis Jr, William P.
;
Dhar, Ravi
- In:
The journal of business : B
73
(
2000
)
1
,
pp. 109-138
Persistent link: https://www.econbiz.de/10006047184
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10
Temporal Aggregation in Diffusion Models of First-Time Purchase: Does Choice of Frequency Matter?
Putsis Jr, William P.
- In:
Technological forecasting & social change : an …
51
(
1996
)
3
,
pp. 265-280
Persistent link: https://www.econbiz.de/10007826785
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