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Consumer behaviour
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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ECONIS (ZBW)
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1
A dynamic nonlinear model of online retail competition using Cusp Catastrophe Theory
Dou, Wenyu
;
Ghose, Sanjoy
- In:
Journal of Business Research
59
(
2006
)
7
,
pp. 838-848
Persistent link: https://www.econbiz.de/10005466075
Saved in:
2
A dynamic nonlinear model of online retail competition using Cusp Catastrophe Theory
Dou, Wenyu
;
Ghose, Sanjoy
- In:
Journal of business research : JBR
59
(
2006
)
7
,
pp. 838-848
Persistent link: https://www.econbiz.de/10007265900
Saved in:
3
Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu
;
Li, Hairong
;
Zhou, Nan
;
Su, Chenting
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
7
,
pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271
Saved in:
4
Brand positioning strategy using search engine marketing
Dou, Wenyu
;
Lim, Kai H.
;
Su, Chenting
;
Zhou, Nan
;
Cui, Nan
- In:
Management information systems : mis quarterly
34
(
2010
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10003981995
Saved in:
5
Does making consumers creative improve brand evaluations? : exploring the roles of consumer creativity in online marketing communications
Dou, Wenyu
;
Wu, Jintao
;
Yao, Qin
;
Wen, Na
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 338-344)
.
2012
Persistent link: https://www.econbiz.de/10010191486
Saved in:
6
The interactive effects of sales force controls on salespeople behaviors and customer outcomes
Wang, Guangping
;
Dou, Wenyu
;
Zhou, Nan
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
2
,
pp. 225-243
Persistent link: https://www.econbiz.de/10009552531
Saved in:
7
Advertiser risk taking, campaign originality, and campaign performance
Wang, Guangping
;
Dou, Wenyu
;
Li, Hairong
;
Zhou, Nan
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10009738747
Saved in:
8
The effect of agency creativity on campaign outcomes : the moderating role of market conditions
Li, Hairong
;
Dou, Wenyu
;
Wang, Guangping
;
Zhou, Nan
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10003808351
Saved in:
9
Interpersonal influence as an alternative channel communication behavior in emerging markets : the case of China
Su, Chenting
;
Yang, Zhilin
;
Zhuang, Guijun
;
Zhou, Nan
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
4
,
pp. 668-689
Persistent link: https://www.econbiz.de/10003854629
Saved in:
10
Using brand websites to build brands online : a product versus service brand comparison
Dou, Wenyu
;
Krishnamurthy, Sandeep
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10003611577
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