Describes a method for setting new product prices at time of launch using data from focus groups and illustrates its application to recommending the price of toothpaste gum for product launch. The proposed method is based on optimization of the expected utility estimated from participant...

When experimentation on a real system is expensive, data are often collected by using cheaper, lower fidelity surrogate systems. The paper concerns response surface methods in the context of variable fidelity experimentation. We propose the use of generalized least squares to generate the...

We propose the expected integrated mean-squared error (EIMSE) experimental design criterion and show how we used it to design experiments to meet the needs of researchers in die casting engineering. This criterion expresses in a direct way the researchers' goal to minimize the expected...