//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Can bottles speak volumes? The...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
48
Konsumentenverhalten
48
Advertising effects
11
Internet marketing
11
Online-Marketing
11
Werbewirkung
11
Theorie
10
Theory
10
Advertising
9
Werbung
9
Perception
8
Search engine
8
Suchmaschine
8
Wahrnehmung
8
Bayes-Statistik
7
Bayesian inference
7
Viral marketing
7
Virales Marketing
7
Competition
6
USA
6
United States
6
Wettbewerb
6
Experiment
5
Preismanagement
5
Pricing strategy
5
Product testing
5
E-commerce
4
Electronic Commerce
4
Kaufentscheidung
4
Private consumption
4
Privater Konsum
4
Produkttest
4
Purchase decision
4
Bayesian estimation
3
Beziehungsmarketing
3
Bias
3
Brand image
3
Gesundheitsrisiko
3
Health risk
3
Information behaviour
3
more ...
less ...
Online availability
All
Undetermined
44
Free
36
Type of publication
All
Article
125
Book / Working Paper
40
Other
1
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
Aufsatz im Buch
7
Book section
7
Interview
1
research-article
1
Language
All
English
91
Undetermined
75
Author
All
Yang, Sha
84
Raghubir, Priya
82
Zhao, Yi
13
Ghose, Anindya
12
Menon, Geeta
9
Zhao, Ying
9
Krishna, Aradhna
8
Narayan, Vishal
8
Assael, Henry
7
Lu, Shijie
7
Cao, Jisu
6
Chen, Yuxin
6
Winer, Russell S.
6
Chen, Xiaohong
5
Lu, Xianghua
5
Qi, Min
5
Srivastava, Joydeep
5
Valenzuela, Ana
5
Allenby, Greg
4
Allenby, Greg M.
4
Das, Sanjiv R.
4
Dhar, Ravi
4
Dutta, Shantanu
4
Grewal, Dhruv
4
Yao, Alex Yao
4
Bluvstein, Shirley
3
Brosh, Gili
3
Celly, Kirti Sawhney
3
Greenleaf, Eric A.
3
Heiman, Amir
3
Hong, Yili
3
Hu, Mandy
3
Krider, Robert E.
3
Mitakakis, Chrissy
3
Monroe, Kent B.
3
Morwitz, Vicki G.
3
Mukhopadhyay, Anirban
3
Ofir, Chezy
3
Price, Robert
3
Puccinelli, Nancy M.
3
more ...
less ...
Institution
All
NET Institute
1
NYU Stern School of Business
1
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of retailing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of Consumer Research
8
Journal of marketing research : JMR
8
Marketing Science
8
Marketing science
7
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of business research : JBR
5
Journal of marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Quantitative Marketing and Economics
4
Journal of Business Research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
International journal of forecasting
2
Journal of Consumer Psychology
2
Management Science
2
Marketing Letters
2
Marketing letters : a journal of research in marketing
2
NET Institute Working Paper
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
California management review : CMR
1
Consumer psychology review
1
Financial analysts' journal : FAJ
1
Forthcoming at Marketing Science
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
Handbook of consumer psychology
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International Journal of Forecasting
1
Journal of Economic Psychology
1
Journal of Product & Brand Management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service research
1
MIS quarterly
1
Maladaptive Consumer Behavior : Theory, Research, and Intervention
1
Management information systems : mis quarterly
1
Marshall School of Business Working Paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
87
OLC EcoSci
42
RePEc
32
Other ZBW resources
3
BASE
2
Showing
1
-
10
of
166
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Visual perception : an overview
Raghubir, Priya
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 201-217)
.
2010
Persistent link: https://www.econbiz.de/10003933287
Saved in:
2
Are visual perception biases hard-wired?
Raghubir, Priya
- In:
Visual marketing : from attention to action ; …
,
(pp. 143-165)
.
2008
Persistent link: https://www.econbiz.de/10009260341
Saved in:
3
Is 1/10 > 10/100? : the effect of denominator salience on perceptions of of base rates of health risk
Raghubir, Priya
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 327-334
Persistent link: https://www.econbiz.de/10003793615
Saved in:
4
Perspektiven : ein Interview mit Prof. Priya Raghubir
Raghubir, Priya
(
interviewee
)
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
1
,
pp. 55
Persistent link: https://www.econbiz.de/10011957423
Saved in:
5
Maladaptive consumption conceptual identification model
Raghubir, Priya
- In:
Maladaptive Consumer Behavior : Theory, Research, and …
,
(pp. 299-327)
.
2024
Persistent link: https://www.econbiz.de/10015066168
Saved in:
6
Valuing new currencies : a framework for future research
Raghubir, Priya
- In:
New directions in behavioral pricing research
,
(pp. 1-28)
.
2024
Persistent link: https://www.econbiz.de/10014635447
Saved in:
7
Modeling the intrahousehold behavioral interaction
Yang, Sha
;
Zhao, Yi
;
Erdem, Tülin
;
Zhao, Ying
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
Saved in:
8
Modeling the underreporting bias in panel survey data
Yang, Sha
;
Zhao, Yi
;
Dhar, Ravi
- In:
Marketing science
29
(
2010
)
3
,
pp. 525-539
Persistent link: https://www.econbiz.de/10003984577
Saved in:
9
Analyzing the relationship between organic and sponsored search advertising : positive, negative, or zero interdependence?
Yang, Sha
;
Ghose, Anindya
- In:
Marketing science
29
(
2010
)
4
,
pp. 602-623
Persistent link: https://www.econbiz.de/10008652635
Saved in:
10
Modeling competition and its impact on paid-search advertising
Yang, Sha
;
Lu, Shijie
;
Lu, Xianghua
- In:
Marketing science
33
(
2014
)
1
,
pp. 134-153
Persistent link: https://www.econbiz.de/10010337961
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->