In customer relationship management, practitioners are often faced with the task of valuing customers in terms of inter-purchase times and purchase quantities. Some customers represent steady revenue streams, while others exhibit a great deal of variation in their interaction with a firm through...

Consumers who make early purchases of fashion apparel often pay a premium for being the first to wear the new styles. These consumers are often characterized as being relatively less price sensitive and more affluent than those who make their purchases later in the selling season. In this study,...