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The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership
Grewal, Rajdeep; Mehta, Raj; Kardes, Frank R. - In: Journal of Economic Psychology 21 (2000) 3, pp. 233-252
Persistent link: https://www.econbiz.de/10005317005
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Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration
Grewal, Rajdeep; Mills, Jeffrey A.; Mehta, Raj; … - In: Journal of Business Research 51 (2001) 2, pp. 127-144
Persistent link: https://www.econbiz.de/10005474047
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Market Motives, Distinctive Capabilities, and Domestic Inertia: A Hybrid Model of Innovation Generation
Chandrashekaran, Murali; Mehta, Raj; Chandrashekaran, Rajesh - In: Journal of marketing research : JMR 36 (1999) 1, pp. 95-112
Persistent link: https://www.econbiz.de/10006667561
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An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
Grewal, Rajdeep; Comer, James M.; Mehta, Raj - In: Journal of marketing 65 (2001) 3, pp. 17-33
Persistent link: https://www.econbiz.de/10005948230
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Estimating contagion on the Internet : evidence from the diffusion of digital/information products
Chandrashekaran, Murali; Grewal, Rajdeep; Mehta, Raj - In: Journal of interactive marketing : a quarterly … 24 (2010) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003958493
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Virtual interorganizational relationships in business-to-business electronic markets : heterogeneity in the effects of organizational interdependence on relational outcomes
Mallapragada, Girish; Grewal, Rajdeep; Mehta, Raj; … - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 610-628
Persistent link: https://www.econbiz.de/10011340268
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The role of idiosyncratic attribute evaluation in mass customization
Puligadda, Sanjay; Grewal, Rajdeep; Rangaswamy, Arvind; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 369-380
Persistent link: https://www.econbiz.de/10008658280
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Integrals Involving H-Function And Some Commonly Used Functions
Singh, S.N.; Mehta, Raj - In: International Journal of Mathematics Research 1 (2012) 1, pp. 1-4
The aim of this paper is to obtain some integrals involving Fox’s H-function.
Persistent link: https://www.econbiz.de/10010769146
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Comparing response rates and response content in mail versus electronic mail surveys
Mehta, Raj; Sivadas, Eugene - In: Journal of the Market Research Society : JMRS 37 (1995) 4, pp. 429-440
Persistent link: https://www.econbiz.de/10006707265
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A Segmentation Model for the Targeted Marketing of Consumer Durables
Bayus, Barry L.; Mehta, Raj - In: Journal of marketing research : JMR 32 (1995) 4, pp. 463-469
Persistent link: https://www.econbiz.de/10006679926