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Iyer, Ganesh
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78
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52
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30
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16
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Iyer G, Singh S (2018) Voluntary product safety certification. Management Sci. 64(2):695–714
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ECONIS (ZBW)
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221
Competition in consumer shopping experience
Iyer, Ganesh
;
Kuksov, Dmitri
- In:
Marketing science
31
(
2012
)
6
,
pp. 913-933
Persistent link: https://www.econbiz.de/10009702523
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222
A reflection on analytical work in marketing : three points of consensus
Thomadsen, Raphael
;
Zeithammer, Robert
;
Iyer, Ganesh
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 381-389
Persistent link: https://www.econbiz.de/10009565424
Saved in:
223
Multilateral bargaining and downstream competition
Guo, Liang
;
Iyer, Ganesh
- In:
Marketing science
32
(
2013
)
3
,
pp. 411-430
Persistent link: https://www.econbiz.de/10009759902
Saved in:
224
A Bargaining Theory of Distribution Channels
Iyer, Ganesh
;
Villas-Boas, J.Miguel
- In:
Journal of marketing research : JMR
40
(
2003
)
1
,
pp. 80-100
Persistent link: https://www.econbiz.de/10006651493
Saved in:
225
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
Christen, Markus
;
Iyer, Ganesh
;
Soberman, David
- In:
Journal of marketing
70
(
2006
)
1
,
pp. 137
Persistent link: https://www.econbiz.de/10005918549
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226
Erratum - Internet Shopping Agents: Virtual Co-Location and Competition - Internet Shopping Agents change the behavior of retailers but do not guarantee lower prices for consumers.
Iyer, Ganesh
;
Pazgal, Amit
- In:
Marketing science : the marketing journal of the …
22
(
2003
)
2
,
pp. 271
Persistent link: https://www.econbiz.de/10006887959
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227
Internet Shopping Agents: Virtual Co-Location and Competition - Internet Shopping Agents change the behavior of retailers but do not guarantee lower prices for consumers.
Iyer, Ganesh
;
Pazgal, Amit
- In:
Marketing science : the marketing journal of the …
22
(
2003
)
1
,
pp. 85-106
Persistent link: https://www.econbiz.de/10006889614
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228
Research Notes - Consumer Addressability and Customized Pricing - With price customization, more is not always better.
Chen, Yuxin
;
Iyer, Ganesh
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
2
,
pp. 197-208
Persistent link: https://www.econbiz.de/10006894408
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229
Markets for Product Modification Information - The passive power of information: Why do vendors sell information that buyers never use?
Iyer, Ganesh
;
Soberman, David
- In:
Marketing science : the marketing journal of the …
19
(
2000
)
3
,
pp. 203-225
Persistent link: https://www.econbiz.de/10006905829
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230
The Targeting of Advertising
Iyer, Ganesh
;
Soberman, David
;
Villas-Boas, J.Miguel
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
3
,
pp. 461-476
Persistent link: https://www.econbiz.de/10006874866
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