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Competition in consumer shopping experience
Iyer, Ganesh; Kuksov, Dmitri - In: Marketing science 31 (2012) 6, pp. 913-933
Persistent link: https://www.econbiz.de/10009702523
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A reflection on analytical work in marketing : three points of consensus
Thomadsen, Raphael; Zeithammer, Robert; Iyer, Ganesh; … - In: Marketing letters : a journal of research in marketing 23 (2012) 2, pp. 381-389
Persistent link: https://www.econbiz.de/10009565424
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Multilateral bargaining and downstream competition
Guo, Liang; Iyer, Ganesh - In: Marketing science 32 (2013) 3, pp. 411-430
Persistent link: https://www.econbiz.de/10009759902
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A Bargaining Theory of Distribution Channels
Iyer, Ganesh; Villas-Boas, J.Miguel - In: Journal of marketing research : JMR 40 (2003) 1, pp. 80-100
Persistent link: https://www.econbiz.de/10006651493
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Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
Christen, Markus; Iyer, Ganesh; Soberman, David - In: Journal of marketing 70 (2006) 1, pp. 137
Persistent link: https://www.econbiz.de/10005918549
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Erratum - Internet Shopping Agents: Virtual Co-Location and Competition - Internet Shopping Agents change the behavior of retailers but do not guarantee lower prices for consumers.
Iyer, Ganesh; Pazgal, Amit - In: Marketing science : the marketing journal of the … 22 (2003) 2, pp. 271
Persistent link: https://www.econbiz.de/10006887959
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Internet Shopping Agents: Virtual Co-Location and Competition - Internet Shopping Agents change the behavior of retailers but do not guarantee lower prices for consumers.
Iyer, Ganesh; Pazgal, Amit - In: Marketing science : the marketing journal of the … 22 (2003) 1, pp. 85-106
Persistent link: https://www.econbiz.de/10006889614
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Research Notes - Consumer Addressability and Customized Pricing - With price customization, more is not always better.
Chen, Yuxin; Iyer, Ganesh - In: Marketing science : the marketing journal of the … 21 (2002) 2, pp. 197-208
Persistent link: https://www.econbiz.de/10006894408
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Markets for Product Modification Information - The passive power of information: Why do vendors sell information that buyers never use?
Iyer, Ganesh; Soberman, David - In: Marketing science : the marketing journal of the … 19 (2000) 3, pp. 203-225
Persistent link: https://www.econbiz.de/10006905829
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The Targeting of Advertising
Iyer, Ganesh; Soberman, David; Villas-Boas, J.Miguel - In: Marketing science : the marketing journal of the … 24 (2005) 3, pp. 461-476
Persistent link: https://www.econbiz.de/10006874866