Narrow search
Showing 1 - 10 of 12
Cover Image
An information-processing model of advertising effectiveness
McGuire, William J. - In: Behavioral and management science in marketing, (pp. 156-180). 1978
Persistent link: https://www.econbiz.de/10002411808
Cover Image
Psychological factors influencing consumer choice
McGuire, William J. - In: Selected aspects of consumer behavior : A summary from …, (pp. 319-359). 1977
Persistent link: https://www.econbiz.de/10002411813
Cover Image
Theory-oriented research in natural settings : the best of both worlds for social psychology
McGuire, William J. - In: Interdisciplinary relationships in the social sciences, (pp. 21-51). 1969
Persistent link: https://www.econbiz.de/10002411818
Cover Image
Best Practices for Reducing Model Risk Exposure - Specific sources of model risk and how you can reduce your institution's exposure.
McGuire, William J. - In: Bank accounting & finance 20 (2007) 3, pp. 9-14
Persistent link: https://www.econbiz.de/10007728349
Cover Image
No Deposits, No Returns! Everyone wants to raise core deposits. But don't rely on a strictly financial solution: Increasing the rates you pay out. Instead, use a marketing approach -- Customer service enhancement. That's the cost-effective answer.
McGuire, William J. - In: Bank marketing : ... an affiliate of American Bankers … 35 (2003) 9, pp. 28-33
Persistent link: https://www.econbiz.de/10007156527
Cover Image
Core Deposit-Gathering Models: What Works Best? How asset-liability management factors affect the performance evaluations of traditional branching, high-convenience banking and Internet banking.
McGuire, William J. - In: Bank accounting & finance 19 (2006) 2, pp. 9-20
Persistent link: https://www.econbiz.de/10007019995
Cover Image
MAXIMIZING PERFORMANCE AND VALUE OF THE CORE-DEPOSIT FRANCHISE - A conceptual framework for understanding core-deposit behavior and value.
McGuire, William J. - In: Bank accounting & finance 15 (2002) 2, pp. 26-32
Persistent link: https://www.econbiz.de/10007038867
Cover Image
Comprehensive Asset-Liability Management: More than Just a Model
McGuire, William J.; Massengill, Skip J. - In: Bank accounting & finance 10 (1997) 2, pp. 21-29
Persistent link: https://www.econbiz.de/10007071731
Cover Image
Determinants of secondary school teacher salaries in a large urban school district
Horn, Robert N.; McGuire, William J. - In: Southern economic journal 51 (1984) 2, pp. 481-494
Persistent link: https://www.econbiz.de/10002958192
Cover Image
Bank-Owned Life Insurance and Balance-Sheet Management
McGuire, William J.; Massengill, Skip J. - In: Bank accounting & finance 14 (2000) 1, pp. 27-32
Persistent link: https://www.econbiz.de/10007046972