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Not as Happy as I Thought l'd Be? Affective Misforecasting and Product Evaluations
Patrick, Vanessa M.; MacInnis, Deborah J.; Park, C.Whan - In: Journal of consumer research : JCR ; an … 33 (2007) 4, pp. 479-489
Persistent link: https://www.econbiz.de/10007612002
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A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment - What's In and What's Out: Questions on the Boundaries of the Attitude Construct
Park, C.Whan; Macinnis, Deborah J. - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 16-18
Persistent link: https://www.econbiz.de/10007274233
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Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence
Shapiro, Stewart; MacInnis, Deborah J.; Park, C.Whan - In: Journal of advertising : official publication of the … 31 (2002) 4, pp. 15-26
Persistent link: https://www.econbiz.de/10008118551
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A framework for conceptual contributions in marketing
MacInnis, Deborah J. - In: Journal of marketing 75 (2011) 4, pp. 136-154
Persistent link: https://www.econbiz.de/10009270891
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"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
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Incommensurate Resources: Not Just More of the Same
Nunes, Joseph C.; Park, C.Whan - In: Journal of marketing research : JMR 40 (2003) 1, pp. 26-38
Persistent link: https://www.econbiz.de/10006651497
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Composite Branding Alliances: An Investigation of Extension and Feedback Effects
Park, C.Whan; Jun, Sung Youl; Shocker, Allan D. - In: Journal of marketing research : JMR 33 (1996) 4, pp. 453-466
Persistent link: https://www.econbiz.de/10006678312
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Consumer Knowledge Assessment
Park, C.Whan; Mothersbaugh, David L.; Feick, Lawrence - In: Journal of consumer research : JCR ; an … 21 (1994) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10006684221
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Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
Sethi, Rajesh; Smith, Daniel C.; Park, C.Whan - In: Journal of marketing research : JMR 38 (2001) 1, pp. 73-85
Persistent link: https://www.econbiz.de/10006659707
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Paying before consuming: Examining the robustness of consumers’ preference for prepayment
Patrick, Vanessa M.; Park, C.Whan - In: Journal of retailing 82 (2006) 3, pp. 165-176
Persistent link: https://www.econbiz.de/10007279927