This paper presents a definitive description of neural network methodology and provides an evaluation of its advantages and disadvantages relative to statistical procedures. The development of this rich class of models was inspired by the neural architecture of the human brain. These models...

The advent of electronic environments is bound to have profound effects on consumer decision making. While the exact nature of these influences is only partially known it is clear that consumers could benefit from properly designed electronic agents that know individual users' preferences and...

What is the role of early experiences in shaping preferences? What are the mechanisms by which such early encounters influence the way preferences are formed? In this research, we examine the impact of the entry position and favorability of initial (and ongoing) experiences on preference...