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Alternative econometric models of sales-advertising relationships

Rao, Vithala R. - In: Journal of marketing research : JMR 9 (1972) 2, pp. 177-181

Persistent link: https://www.econbiz.de/10002679235

New-product sales forecasting using the Hendry system

Rao, Vithala R. - In: New-product forecasting : models and applications, (pp. 499-527). 1981

Persistent link: https://www.econbiz.de/10002679249

Subjective evaluations for product design decisions

Rao, Vithala R.; Soutar, Geoffrey N. - In: Decision sciences : DS 6 (1975), pp. 120-134

Persistent link: https://www.econbiz.de/10002679260

Bundles of multi-attributed items : modeling perceptions, preferences, and choice

Rao, Vithala R. - In: Cross-functional innovation management : perspectives …, (pp. 175-190). 2004

Persistent link: https://www.econbiz.de/10002504222

Applied conjoint analysis

Rao, Vithala R. - 2014

Persistent link: https://www.econbiz.de/10010216011

Conjoint analysis

Rao, Vithala R. - In: The history of marketing science, (pp. 47-76). 2014

Persistent link: https://www.econbiz.de/10010415912

Commentary on "Predicting customer value using clumpiness from RFM to RFMC"

Rao, Vithala R. - In: Marketing science 34 (2015) 2, pp. 213-215

Persistent link: https://www.econbiz.de/10010515910

Developments in conjoint analysis

Rao, Vithala R. - In: Handbook of marketing decision models, (pp. 23-53). 2008

Persistent link: https://www.econbiz.de/10003755258

Princing research in marketing: the statte of the art

Rao, Vithala R. - In: The journal of business : B 57 (1984) 1/2, pp. 39-60

Persistent link: https://www.econbiz.de/10003658156

Die Validität eines Ansatzes zur Separierung der Allokations- und Informationsfunktion des Preises

Sattler, Henrik; Rao, Vithala R. - Universität <Jena> / Wirtschaftswissenschaftliche Fakultät - 1997

Consumers use price of a product both as a signal of product quality and as a monetary constraint in choosing it. Consequently, price has two distinct roles - informational and allocative - in the evaluation of a product. In this paper, we test the validity of a research approach proposed by...

Persistent link: https://www.econbiz.de/10005867844