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The effects of country characteristics, cultural similarity and adoption timing on the diffusion of wireless communications

Sundqvist, Sanna; Frank, Lauri; Puumalainen, Kaisu - In: Journal of Business Research 58 (2005) 1, pp. 107-110

Persistent link: https://www.econbiz.de/10005473528

Do Innovative Attitudes and Behavior Lead to Adoption?

Frank, Lauri; Sundqvist, Sanna; Puumalainen, Kaisu; … - In: Journal of euro-marketing 15 (2006) 3, pp. 11-22

Persistent link: https://www.econbiz.de/10007287674

Market‐oriented behavior : Comparing service with product exporters

Cadogan, John W.; Sundqvist, Sanna; Salminen, Risto T.; … - In: European Journal of Marketing 36 (2002) 9/10, pp. 1076-1102

The activities of service and product firms are compared in terms of their market‐oriented behavior in their export operations (i.e. their export market‐oriented (EMO) behavior). Empirical analysis conducted on a sample of 783 Finnish exporters containing both service and product firms...

Persistent link: https://www.econbiz.de/10014722046

Strategic flexibilities and export performance : The moderating roles of export market‐oriented behavior and the export environment

Cadogan, John W.; Sundqvist, Sanna; Puumalainen, Kaisu; … - In: European Journal of Marketing 46 (2012) 10, pp. 1418-1452

Purpose – The study aims to develop and test a model of export performance, focusing on the degree to which firms have different types of export flexibility and the degree to which firms adopt market‐oriented behavior in their export operations (i.e. their degree of export market‐oriented...

Persistent link: https://www.econbiz.de/10014722861

Export Marketing, Interfunctional Interactions, and Performance Consequences

Cadogan, John W.; Sundqvist, Sanna; Salminen, Risto T.; … - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 520-535

Persistent link: https://www.econbiz.de/10006149565

Key antecedents to "export" market-oriented behaviors: a cross-national empirical examination

Cadogan, John W.; Paul, Nicola J.; Salminen, Risto T.; … - In: International journal of research in marketing : IJRM ; … 18 (2001) 3, pp. 261-282

Persistent link: https://www.econbiz.de/10006179550

Market-oriented behavior: Comparing service with product exporters

Cadogan, John W.; Sundqvist, Sanna; Salminen, Risto T.; … - In: European journal of marketing : EJM 36 (2002) 9, pp. 1076-1102

Persistent link: https://www.econbiz.de/10006086575

Global diffusion of telecommunications innovations: a cross-cultural review

Puumalainen, Kaisu; Sundqvist, Sanna - In: International journal of technology marketing : IJTMkt 1 (2005-06) 1, pp. 22-36

Persistent link: https://www.econbiz.de/10006012014

Toward automatic forecasts for diffusion of innovations

Ilonen, Jarmo; Kamarainen, Joni-Kristian; Puumalainen, Kaisu - In: Technological forecasting & social change : an … 73 (2006) 2, pp. 182-198

Persistent link: https://www.econbiz.de/10007802002

Mobile & Telecommunications Industry - Managing uncertainty in forecasting the diffusion of telecommunications innovations

Puumalainen, Kaisu; Sundqvist, Sanna; Huiskonen, Janne - In: Journal of scientific and industrial research : JSIR 66 (2007) 4, pp. 299-304

Persistent link: https://www.econbiz.de/10007769875