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Predicting market success : new ways to measure customer loyalty and engage customers with your brand

Passikoff, Robert - 2006

Persistent link: https://www.econbiz.de/10004871949

Predicting market success : new ways to measure customer loyalty and engage customers with your brand

Passikoff, Robert - 2006

Persistent link: https://www.econbiz.de/10003321111

BRAND STRATEGY - Logo Land: Theme park or factory? Do you know what your logo really adds to your brand? Will a new logo be worth the price? Yes, you can measure it!

Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 5, pp. 16-17

Persistent link: https://www.econbiz.de/10006752251

Brand expectations of US youth

Passikoff, Robert - In: Young Consumers 6 (2005) 3, pp. 26-29

Introduces the Brand Keys Customer Loyalty Index, which assesses customers’ needs, values and brand perceptions in 35 industries, covering 222 brands; this information is related to the loyalty drivers for that industry, which describe how a consumer views the competing offerings in that...

Persistent link: https://www.econbiz.de/10015044096

Blog of the Month: The Apple of JC Penney's brand

Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … (2012), pp. 8-10

Persistent link: https://www.econbiz.de/10009846216

Focus: Consumer engagement - C-MEEs: Cross-media engagement evaluations - Media ecology influences brand engagement. But how much does each medium contribute? Here is a method for measuring the effects.

Passikoff, Robert; Keys, Brand; Schultz, Don E. - In: ADMAP : for decisionmakers in advertising, marketing, … (2007), pp. 31-34

Persistent link: https://www.econbiz.de/10007873642

Don't be like Starbucks and lose sight of customers' brand ideals - In difficult times, the 'Rule of Six', is a measure of whether your brand will get customers' benefit of the doubt.

Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 26-28

Persistent link: https://www.econbiz.de/10008147727

BRAND STRATEGY - Brand differentiation - Recession changes the ground rules, and brand status with them. Continuous research shows the state of the game.

Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 41-43

Persistent link: https://www.econbiz.de/10008070990

RETAIL MARKETING - Move from sales pitch to conversation with consumers - A recession makes it more important for retailers to engage fully with shoppers.

Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … (2009), pp. 42-44

Persistent link: https://www.econbiz.de/10008261597

Blog of the Month: Moneyball in the digital space

Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … (2012), pp. 8-10

Persistent link: https://www.econbiz.de/10009965344