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Myopic management behavior wit...
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Jacobson, Robert
78
Aaker, David A.
73
Mizik, Natalie
39
Day, George S.
16
Kumar, V.
10
Aaker, David
6
Maisel, Sherman J.
6
Erickson, Gary
4
Hanssens, Dominique M.
3
Joachimsthaler, Erich
3
Joachimsthaler, Erich A.
3
Keller, Kevin Lane
3
Leone, Robert P.
3
Srinivasan, Shuba
3
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2
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2
Fornell, Claes
2
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2
Heeley, Michael B.
2
Ittner, Christopher
2
Kimbrough, Michael D.
2
Larcker, David F.
2
McLoughlin, Damien
2
Mithas, Sunil
2
Moorman, Christine
2
Morgeson, Forrest V., III.
2
Myers, John G.
2
Obermiller, Carl
2
Stahl, Florian
2
Stöckle, Felix
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Taylor, Daniel
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1
Akhtar, Omar
1
Avery, Jill
1
Bloom, Charlotte
1
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1
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1
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1
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Journal of marketing
8
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8
MSI reports : working paper series
8
Marketing Science
6
California management review
4
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4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
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Risk and capital adequacy in commercial banks
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Journal of Financial and Quantitative Analysis
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ECONIS (ZBW)
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Myopic management behavior with efficient, but imperfect, financial markets : A comparison of information asymmetries in the U.S. and Japan
Jacobson, Robert
;
Aaker, David
- In:
Journal of Accounting and Economics
16
(
1993
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10005492305
Saved in:
2
The role of risk in explaining differences in profitability
Aaker, David A.
- In:
Academy of Management journal : AMJ
30
(
1987
)
2
,
pp. 277-296
Persistent link: https://www.econbiz.de/10001032333
Saved in:
3
Myopic management behavior with efficient, but imperfect, financial markets : a comparison of information asymmetries in the US and Japan
Jacobson, Robert
- In:
Journal of accounting & economics
16
(
1993
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10001162508
Saved in:
4
The strategic role of product quality
Jacobson, Robert
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 31-44
Persistent link: https://www.econbiz.de/10001052836
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5
Win the brand relevance battle and then build competitor barriers
Aaker, David A.
- In:
California management review
54
(
2011/12
)
2
,
pp. 43-57
Persistent link: https://www.econbiz.de/10009507851
Saved in:
6
Comments on Ralph Day's JMR editorship : 1969 to 1972
Aaker, David A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 94-95
Persistent link: https://www.econbiz.de/10010349016
Saved in:
7
Marketing challenges in the next decade
Aaker, David A.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 315-316
Persistent link: https://www.econbiz.de/10009524443
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8
Innovation : brand it or lose it
Aaker, David A.
- In:
California management review
50
(
2007/08
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003579756
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9
Branding : too often overlooked in disruptive innovation and social purpose arenas
Aaker, David A.
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 185-189
Persistent link: https://www.econbiz.de/10014326902
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10
Distinguishing among competing theories of the market share effect
Jacobson, Robert
- In:
Journal of marketing
52
(
1988
)
4
,
pp. 68-80
Persistent link: https://www.econbiz.de/10001056294
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