There is no tool that can switch off uncertainty in business. The aim of strategic thinking is thus not to achieve certainty but to prepare us for uncertain times. There are no tools of strategic prudence, but there is an art of careful preparation. If a company is well prepared, and if it is...

This article by Bolko von Oetinger, a senior vice president and director of the Strategy Institute for the Boston Consulting Group, is the first in a series of three articles that distill the ideas in the book, A Passion for Ideas: How Innovators Create the New and Shape Our World , edited by...

This second of three articles by Bolko von Oetinger, a senior vice president and director of the Strategy Institute for the Boston Consulting Group, continues the distillation of ideas in the book, A Passion for Ideas: How Innovators Create the New and Shape Our World , edited by Heinrich von...

Purpose – To blend the wide business experience of Bolko von Oetinger with the interdisciplinary expertise in the articles and interviews in A Passion for Ideas , a book coedited by Dr von Oetinger. Oetinger developed five guidelines for behavior that have been discussed serially through three...

It might be better to explore the contents of a diverse variety of boxes, than to “think outside” of just one box.