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A flexible brand choice model based on neural net methodology : a comparison to the linear utility multinomial logit model and its latent class extension

Hruschka, Harald; Fettes, Werner; Probst, Markus; Mies, … - In: OR spectrum : quantitative approaches in management 24 (2002) 2, pp. 127-143

Persistent link: https://www.econbiz.de/10001673539

Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl

Hruschka, Harald; Fettes, Werner; Probst, Markus - 2001

We evaluate reference price models with regard to their ability to explain brand choices of individual households. Reference price models are of the adaptive expectations and extrapolative expectations types. Brand choice is analyzed by means of multinomial logit (MNL) models....

Persistent link: https://www.econbiz.de/10005841615

Homogeneous and latent class versions of the Neural Net Multinomial Logit Model (NN-MNL) : a semiparametric approach to analyze brand choice

Hruschka, Harald; Probst, Markus; Fettes, Werner - 2001

Persistent link: https://www.econbiz.de/10004684531

Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl

Hruschka, Harald; Fettes, Werner; Probst, Markus - 2000

Persistent link: https://www.econbiz.de/10004593597

Artificial Neural Net - Multinominal Logit Model (ANN-MNL) : a semi-parametric approach to analyze brand choice

Hruschka, Harald; Fettes, Werner; Probst, Markus - 1999

Persistent link: https://www.econbiz.de/10004598902

Markenwahl - Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl

Hruschka, Harald; Fettes, Werner; Probst, Markus - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002), pp. 426-441

Persistent link: https://www.econbiz.de/10006695238

An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications

Hruschka, Harald; Fettes, Werner; Probst, Markus - In: European journal of operational research : EJOR 159 (2004) 1, pp. 166-180

Persistent link: https://www.econbiz.de/10006646858

Market segmentation by maximum likelihood clustering using choice elasticities

Hruschka, Harald; Fettes, Werner; Probst, Markus - In: European journal of operational research : EJOR 154 (2004) 3, pp. 779-786

Persistent link: https://www.econbiz.de/10006648472

Market segmentation by maximum likelihood clustering using choice elasticities

Hruschka, Harald; Fettes, Werner; Probst, Markus - In: European Journal of Operational Research 154 (2004) 3, pp. 779-786

Persistent link: https://www.econbiz.de/10005271514

An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications

Hruschka, Harald; Fettes, Werner; Probst, Markus - In: European Journal of Operational Research 159 (2004) 1, pp. 166-180

Persistent link: https://www.econbiz.de/10005277556

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