This article contains findings of a survey in Hong Kong amongst a representative sample of companies directed to understanding their buying behaviour and attitude to banking services. The areas explored include split‐banking behaviour, bank usage, bank switching, perceived importance of...

Investigates multiple banking behaviour in Hong Kong (in the retail sector) by questionnaire survey. The survey includes analyses of the umber of banks used by each person, the types of services used at each bank, and the factors that influence this type of consumer behaviour. Reports that...

Reports a study of 1,304 Chinese brand names of ten types of products in China. These brand names are content analyzed following a linguistic approach which the authors developed from their earlier studies. The ten types of brand names are presented in three broad categories representing the...

This article reviews and discusses issues in the translation of international brand names to Chinese, and provides a framework for international brand managers who want to expand into China. Linguistic differences between Chinese and English are wide and deep, making translation of brand names...

Psychologists and anthropologists have long observed that people in different cultures have different self‐concepts in terms of the relation between self and other people. The separated self‐schema or “separatedness” is most often attributed to Western cultures. Applies the...