<title>ABSTRACT</title> Quadrant analysis is a widely used research technique that a college or university might employ as part of its strategic planning process. The technique uses consumer preference data and produces information suitable for a wide variety of curriculum and marketing decisions. The basic...

Consider a standard row-column-exchangeable array X = (Xij : i,j = 1), i.e., Xij = f(a, [xi]i, [eta]j, [lambda]ij) is a function of i.i.d. random variables. It is shown that there is a canonical version of X, X', such that X', and [alpha]', [xi]'1, [xi]'2,..., [eta]'1, [eta]'2,..., are...

The marketing mix programme standardisation/localisation policies of 63 UK multinationals operating in a developing market (the six Gulf States) are examined, using a three-factor, 53-variable model of country, firm and marketing mix programme factors. The research framework is unusually broad...