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The importance of understanding the symbolic world of customers in asymmetric business‐to‐business relationships

Ringberg, Torsten; Forquer Gupta, Susan - In: Journal of Business & Industrial Marketing 18 (2003) 6/7, pp. 607-626

Researchers within the business‐to‐business relationship literature have argued that the loyalty concept is only partially understood, and, consequently, call for an increased attention to identify the interaction needs of the customers as well as customers’ perception of the relationship....

Persistent link: https://www.econbiz.de/10014842717

The influence of coaching on employee perceptions of supervisor effectiveness and organizational policies

Rocereto, Joseph F.; Mosca, Joseph B.; Gupta, Susan Forquer - In: Journal of business & economics research 9 (2011) 6, pp. 15-23

Persistent link: https://www.econbiz.de/10009241431

The role of flextime appeal on family and work outcomes among active and non-active flextime users : a between groups and within groups analysis

Rocereto, Joseph F.; Gupta, Susan Forquer; Mosca, Joseph B. - In: Journal of business & economics research 9 (2011) 3, pp. 57-65

Persistent link: https://www.econbiz.de/10009008134

Global perspectives in the origins, development & consequences of women's self concepts cultivated through television programming and advertising

Skiba, Michaeline; Gupta, Susan Forquer - In: Emerging issues and challenges in business & economics …, (pp. 485-496). 2009

Persistent link: https://www.econbiz.de/10010195809

A framework development process to integrate cultural value dimensions in a managerial decision making context

Gupta, Susan Forquer - In: The journal of business and economic studies 18 (2012) 1, pp. 1-53

Persistent link: https://www.econbiz.de/10009615388

Integrating national culture measures in the context of business decision making : an initial measurement development test of mid level model

Gupta, Susan Forquer - In: Cross cultural management : an international journal 19 (2012) 4, pp. 455-506

Persistent link: https://www.econbiz.de/10009671768

Cultural value dimensions and brands : can a global brand image exist?

Gupta, Susan Forquer; Winkel, Doan; Peracchio, Laura - In: Handbook of brand relationships, (pp. 230-246). 2009

Persistent link: https://www.econbiz.de/10003915615

Gender in international business and management

Gupta, Susan Forquer (ed.); Eden, Lorraine (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011673432

Culture and context matter : gender in international business and management

Eden, Lorraine; Gupta, Susan Forquer - In: Cross cultural & strategic management 24 (2017) 2, pp. 194-210

Persistent link: https://www.econbiz.de/10011673441

Trust as a precursor or outcome of relational norm development : a cross-cultural comparison of US and Hungarian managers

Gupta, Susan Forquer; Eibel-Spanyi, Katalin; Caddotte, … - In: International business and economics research journal 10 (2011) 3, pp. 91-101

Persistent link: https://www.econbiz.de/10009312786