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Pricing risky services: preference and quality considerations

Allred, Anthony; Valentin, E.K.; Chakraborty, Goutam - In: Journal of Product & Brand Management 19 (2010) 1, pp. 54-60

Purpose – This study intends to examine effects of price ending and level on preference for a provider of a risky service, LASIK eye surgery, which poses notable health and financial risk. Additionally, the study aims to explore quality concerns thought to intervene between price cues and...

Persistent link: https://www.econbiz.de/10014896136

A Multidimensional Scale for Measuring Country Image

Lala, Vishal; Allred, Anthony; Chakraborty, Goutam - In: Journal of international consumer marketing 21 (2009) 1, pp. 51-66

Persistent link: https://www.econbiz.de/10008241065

A Multidimensional Scale for Measuring Country Image

Lala, Vishal; Allred, Anthony; Chakraborty, Goutam - In: Journal of international consumer marketing 21 (2008) 1, pp. 51-66

Persistent link: https://www.econbiz.de/10008172375

Pricing risky services: preference and quality considerations

Allred, Anthony; Valentin, E.K.; Chakraborty, Goutam - In: The journal of product & brand management 19 (2010) 1, pp. 54-61

Persistent link: https://www.econbiz.de/10008386108

Pricing risky services : preference and quality considerations

Allred, Anthony; Valentin, Erhard K.; Chakraborty, Goutam - In: The journal of product & brand management 19 (2010) 1, pp. 54-60

Persistent link: https://www.econbiz.de/10003963607

A Model for joint advertising budget determination and media selection

Miller, Stephen J. - 1970

Persistent link: https://www.econbiz.de/10004645358

The social base of sales behavior

Miller, Stephen J. - In: Social problems : in pursuit of social justice 12 (1964) 1, pp. 15-24

Persistent link: https://www.econbiz.de/10002500557

The social dilemma of the aging leisure participant

Miller, Stephen J. - In: Older people and their social world : the sub-culture …, (pp. 77-92). 1965

Persistent link: https://www.econbiz.de/10002500570

Card-contingent discounts as sources of customer satisfaction and dissatisfaction : an exploratory inquiry

Valentin, Erhard K.; Allred, Anthony - In: The journal of applied business research 19 (2003) 2, pp. 21-32

Persistent link: https://www.econbiz.de/10001782083

Card-contingent discounts as sources of customer satisfaction and dissatisfaction : an exploratory inquiry

Valentin, Erhard K.; Allred, Anthony - In: The journal of applied business research 19 (2003) 2, pp. 21-32

Persistent link: https://www.econbiz.de/10009881280