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Marketing metrics for B2B firms

Srinivasan, Raji - In: Handbook of business-to-business marketing, (pp. 715-730). 2012

Persistent link: https://www.econbiz.de/10009500106

Customer equity management : opportunities and threats from new technologies

Srinivasan, Raji - In: Handbook of research on customer equity in marketing, (pp. 382-398). 2015

Persistent link: https://www.econbiz.de/10010483418

Cross-selling in customer service

Srinivasan, Raji (contributor) - 2010

Given the increasingly competitive environment characterizing many industries, customer service, specifically, post-sales technical support, has evolved as a key source of differentiation and profits. Against this backdrop, firms are looking to cross-sell products during customer service...

Persistent link: https://www.econbiz.de/10009429345

Will haste make waste : A counter‐point to the benefits of accelerating innovations

Srinivasan, Raji - In: Journal of Product Innovation Management 38 (2021) 2, pp. 242-244

Persistent link: https://www.econbiz.de/10012538223

The Dot.com Retail Failures of 2000: Were There Any Winners?

Mahajan, Vijay; Srinivasan, Raji; Wind, Jerry - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 474-486

Persistent link: https://www.econbiz.de/10006151471

Turning adversity into advantage: Does proactive marketing during a recession pay off?

Srinivasan, Raji; Rangaswamy, Arvind; Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 22 (2005) 2, pp. 109-126

Persistent link: https://www.econbiz.de/10006161320

The Emergence of Dominant Designs

Srinivasan, Raji; Lilien, Gary L.; Rangaswamt, Arvind - In: Journal of marketing 70 (2006) 2, pp. 1-17

Persistent link: https://www.econbiz.de/10005917856

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

Srinivasan, Raji; Moorman, Christine - In: Journal of marketing 69 (2005) 4, pp. 193-200

Persistent link: https://www.econbiz.de/10005920854

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

Srinivasan, Raji; Lilien, Gary L.; Rangaswamy, Arvind - In: Journal of marketing 66 (2002) 3, pp. 47-60

Persistent link: https://www.econbiz.de/10005941776

First in, First out? The Effects of Network Externalities on Pioneer Survival

Srinivasan, Raji; Lilien, Gary L.; Rangaswamy, Arvind - In: Journal of marketing 68 (2004) 1, pp. 41-58

Persistent link: https://www.econbiz.de/10005929508