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The relationship of the visual element of an advertisement to service quality expectations and source credibility

Clow, Kenneth E.; James, Karen E.; Kranenburg, Kristine E. - In: Journal of Services Marketing 20 (2006) 6, pp. 404-411

Purpose – The purpose of this paper is to investigate the relationship of the visual element in a print advertisement to service quality expectations and to the source credibility score when a model or spokesperson is used in a service ad. Design/methodology/approach – Data were collected...

Persistent link: https://www.econbiz.de/10014905125

The relationship of the visual element of an advertisement to service quality expectations and source credibility

Clow, Kenneth E.; James, Karen E.; Kranenburg, Kristine E. - In: The journal of services marketing 20 (2006) 6-7, pp. 404-411

Persistent link: https://www.econbiz.de/10007378835

An Examination of the Visual Element Used in Generic Message Advertisements: A Comparison of Goods and Services

Clow, Kenneth E.; James, Karen E.; Kranenburg, Kristine E. - In: Services marketing quarterly 30 (2008) 1, pp. 69-85

Persistent link: https://www.econbiz.de/10009266566

An examination of the visual element used in generic message advertisements : a comparison of goods and services

Clow, Kenneth E.; James, Karen E.; Kranenburg, Kristine E. - In: Services marketing quarterly 30 (2009) 1, pp. 69-84

Persistent link: https://www.econbiz.de/10003839175

Essentials of marketing research : putting research into practice

Clow, Kenneth E.; James, Karen E. - 2014

Persistent link: https://www.econbiz.de/10009718797

Marketing scales handbook : a compilation of multi-item measures

Bruner, Gordon C. (contributor); Hensel, Paul J. (contributor)

Persistent link: https://www.econbiz.de/10004611509

Using online surveys for primary research data collection: lessons from the field

Burke, Lisa A.; James, Karen E. - In: International journal of innovation and learning : IJIL 3 (2006) 1, pp. 16-30

Persistent link: https://www.econbiz.de/10006011008

An empirical investigation of faculty research productivity and implications for practice

Burke, Lisa A.; James, Karen E. - In: International journal of management practice : IJMP 2 (2005) 2, pp. 109-130

Persistent link: https://www.econbiz.de/10006015549

Online donation behavior in nonprofit organizations : the role of congruent processing styles

Koksal, Ahmet; Darrat, Mohamad; James, Karen E. - In: Journal of philanthropy and marketing 27 (2022) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10013093296

Services marketing

Kurtz, David L.; Clow, Kenneth E. - 1998

Persistent link: https://www.econbiz.de/10004371788

A service of the