Offering a viable alternative to 'functional' approaches to communication based around the metaphor of 'webs of meaning' and which uses semiology as its theoretical bedrock. The authors provide examples and argue how and why this approach is useful in understanding communicative processes

This title offers a viable alternative to 'functional' approaches to communication which is built around the metaphor of 'webs of meaning' and has semiology as its basis. The authors provide examples to argue the usefulness of this approach in understanding communicative processes