This study is premised on the assumption that cooperative partnerships or strategic alliances will become the dominant structure for business in future decades (Drucker, 1989). This is evident in the phenomenal growth in the establishment of alliances the world over despite high failure rates....

Contemporary analytical economists normally date their origins from the late eighteenth century. We argue herein that a pseudo-scientificity (which omits normative information), combined with an overriding ethnocentrism, tends to lead the disciplinary agents of economics to ignore much economic...