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Targeting and timing promotional activities: An agent-based model for the takeoff of new products

Delre, S.A.; Jager, W.; Bijmolt, T.H.A.; Janssen, M.A. - In: Journal of Business Research 60 (2007) 8, pp. 826-835

Persistent link: https://www.econbiz.de/10005466389

Behaviour in commons dilemmas: Homo economicus and Homo psychologicus in an ecological-economic model

Jager, W.; Janssen, M.A.; De Vries, H.J.M.; De Greef, J.; … - In: Ecological economics : the transdisciplinary journal of … 35 (2000) 3, pp. 357-380

Persistent link: https://www.econbiz.de/10007675002

Optimization of a non-linear dynamical system for global climate change

Janssen, M.A. - In: European journal of operational research : EJOR 99 (1997) 2, pp. 322-335

Persistent link: https://www.econbiz.de/10006674077

Strategie en beleid - Thema: meer groei, minder afval - Belastend materiaal

Bergh, J.C.J.M.van den; Verbruggen, H.; Janssen, M.A. - In: Economisch statistische berichten : ESB 87 (2002) 4381, pp. 783-785

Persistent link: https://www.econbiz.de/10006765920

Which retailers adopt a loyalty program? An empirical study

Leenheer, J.; Bijmolt, T.H.A. - 2008

This paper examines antecedents of retailers’ loyalty program adoption and their perceptions regarding loyalty program effectiveness. The investigated antecedents consists of sector, competitive and demand, and firm characteristics. To test the hypotheses, we surveyed 180 retail companies...

Persistent link: https://www.econbiz.de/10009460143

A Monte Carlo Evaluation of Maximum Likelihood Multidimensional Scaling Methods

Bijmolt, T.H.A.; Wedel, M. - Tilburg University, School of Economics and Management - 1996

We compare three alternative Maximum Likelihood Multidimensional Scaling methods for pairwise dissimilarity ratings, namely MULTISCALE, MAXSCAL, and PROSCAL in a Monte Carlo study.The three MLMDS methods recover the true con gurations very well.The recovery of the true dimensionality depends on...

Persistent link: https://www.econbiz.de/10011086951

The effect of duration, serialposition and competitive clutter on consumer memory for television advertising : An extension and a test of generalizability

Pieters, R.G.M.; Bijmolt, T.H.A. - Tilburg University, School of Economics and Management - 1994

Persistent link: https://www.econbiz.de/10011087215

Strategic marketing research

Bijmolt, T.H.A.; Frambach, R.T.; Verhallen, T.M.M. - Tilburg University, School of Economics and Management - 1996

Persistent link: https://www.econbiz.de/10011087904

Consumer memory for television advertising : A field study of duration, serial position and competition effects

Pieters, R.; Bijmolt, T.H.A. - Tilburg University, School of Economics and Management - 1997

Persistent link: https://www.econbiz.de/10011088504

Country and consumer segmentation : Multi-level latent class analysis of financial product ownership

Bijmolt, T.H.A.; Paas, L.J.; Vermunt, J.K. - Tilburg University, School of Economics and Management - 2004

Persistent link: https://www.econbiz.de/10011088539