This paper examines how web design firms in the emergent new media industry probe and experiment with possible forms and sources of value giving shape to the new economy. Focussing on the collaborative engineering of cross-disciplinary web-design project teams, we examine how websites emerge as...

In this paper we examine how web-design firms in the new-media industry probe and experiment with possible forms and sources of value that give shape to the new economy. Focusing on the collaborative engineering of cross-disciplinary web-design project teams, we examine how websites emerge as...

In the competitive and ever changing new-media industry, web-design firms have emerged and survived in a highly uncertain environment by becoming relentlessly innovative. They have decentralized their management—i.e., involved every unit in the innovative process and explored new...