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The development of a scale to measure consumer doubt toward new products

Sääksjärvi, Maria; Morel, Kaj P.N. - In: European Journal of Innovation Management 13 (2010) 3, pp. 272-293

Purpose – The purpose of this paper is to develop a scale for measuring consumer doubt toward new products. Design/methodology/approach – The scale was developed in several steps. A large pool of items to represent consumer doubt was generated. Experts reviewed the scale items for...

Persistent link: https://www.econbiz.de/10014721215

Reducing complexity of interaction with advanced bathroom lighting at home

Lucero, Andrés; Lashina, Tatiana; Terken, Jacques - In: i-com : Zeitschrift für interaktive und kooperative … 5 (2006) 1, pp. 34-40

Persistent link: https://www.econbiz.de/10008222633

Narrative transportation in concept tests for really new products : the moderating effect of reader-protagonist similarity

Hende, Ellis van den; Dahl, Darren W.; Schoormans, Jan P. L. - In: The journal of product innovation management : an … 29 (2012) 6, pp. 157-170

Persistent link: https://www.econbiz.de/10010219675

Investigating gender-schema congruity effects on consumers' evaluation of anthropomorphized products

Hende, Ellis van den; Mugge, Ruth - In: Psychology & marketing 31 (2014) 4, pp. 264-277

Persistent link: https://www.econbiz.de/10010347721

Using early concept narratives to collect valid customer input about breakthrough technologies : the effect of application visualization on transportation

Hende, Ellis van den (contributor) - In: Technological forecasting & social change : an … 74 (2007) 9, pp. 1773-1787

Persistent link: https://www.econbiz.de/10003675819

The story is as good as the real thing : early customer input on product applications of redically new technologies

Hende, Ellis van den; Schoormans, Jan P. L. - In: The journal of product innovation management : an … 29 (2012) 4, pp. 655-666

Persistent link: https://www.econbiz.de/10009561547

Technologically reflective individuals as enablers of social innovation

Schweitzer, Fiona; Rau, Christiane; Gassmann, Oliver; … - In: The journal of product innovation management : an … 32 (2015) 6, pp. 847-860

Persistent link: https://www.econbiz.de/10011441506

How exposure to logos and logo varieties fosters brand prominence and freshness

Sääksjärvi, Maria; Hende, Ellis van den; Mugge, Ruth; … - In: The journal of product & brand management 24 (2015) 7, pp. 736-744

Persistent link: https://www.econbiz.de/10011416936

To be or not to be in thrall to the march of smart products

Schweitzer, Fiona; Hende, Ellis van den - In: Psychology & marketing 33 (2016) 10, pp. 830-842

Persistent link: https://www.econbiz.de/10011595464

When should large firms collaborate with young ventures?

Hogenhuis, Babke N.; Hende, Ellis van den; Hultink, Erik J. - In: Research technology management : RTM 59 (2016) 1, pp. 39-46

Persistent link: https://www.econbiz.de/10011586455