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Context effects in diverse-category brand environments : the influence of target product positioning and consumers' processing mind-set

Kim, Kyeongheui; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 34 (2007/08) 6, pp. 882-896

Persistent link: https://www.econbiz.de/10003724548

Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set

Kim, Kyeongheui; Meyers-Levy, Joan - In: Journal of Consumer Research 34 (2008) 6, pp. 882-896

We investigate the apparent rarity of contrast effects in diverse-category contextual and target product settings. Three studies show that the direction of context effects depends on (a) whether target product positioning is abstract or concrete, (b) consumers' adoption of an item-specific,...

Persistent link: https://www.econbiz.de/10005783182

Consumer-brand relationship quality : when and how it helps brand extensions

Kim, Kyeongheui; Park, Jongwon; Kim, Jungkeun - In: Journal of business research : JBR 67 (2014) 4, pp. 591-597

Persistent link: https://www.econbiz.de/10010363454

More or less : a model and empirical evidence on preferences for under- and overpayment in trade-in transactions

Kim, Jungkeun; Rao, Raghunath Singh; Kim, Kyeongheui; … - In: Journal of marketing research : JMR 48 (2011) 1, pp. 157-171

Persistent link: https://www.econbiz.de/10008858630

Acceptance of brand extensions : interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality

Park, Jon-won; Kim, Kyeongheui; Kim, JungKeun - 2009

Persistent link: https://www.econbiz.de/10003784843

Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112

John, Deborah Roedder; Loken, Barbara; Kim, Kyeongheui; … - In: MSI reports : working paper series (2005) 3, pp. 41-65

Persistent link: https://www.econbiz.de/10003201705

Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus

Kim, Kyeongheui; Park, Jongwon - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 137-150

Persistent link: https://www.econbiz.de/10012016495

An unintended consequence of product upgrades : how upgrades can make current consumers feel left behind

Jung, Wonsuk; Peck, Joann; Palmeira, Mauricio; Kim, … - In: Journal of marketing research 59 (2022) 5, pp. 1019-1039

Persistent link: https://www.econbiz.de/10013389280

Priming effects on product judgments : a hemispheric interpretation

Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 76-86

Persistent link: https://www.econbiz.de/10001098511

The influence of a brand name's association set size and world frequency on brand memory

Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 16 (1989) 2, pp. 197-207

Persistent link: https://www.econbiz.de/10001099795