Common pricing plans for pricing digital goods and services that are consumed in multiple units repeatedly over time include a simple per-unit plan (also called "pay as you go" or usage-based pricing), a per-period plan ("all you can eat buffet" or membership pricing), and a combination of the...

Data policies in platform environments drive choices made by firms and consumers. The distinctive feature of platform businesses is how the combination of network effects with data analytics drives choices made by platforms themselves, as well as by their complementors and consumers. We explore...

Online markets have changed as a result of people shifting massively from using personal computers and browsers to using technologically powerful mobile devices and apps. These changes cover leading online players, consumer behavior, and products. The use of smartphones and mobile apps, and the...

We are at the edge of an imminent massive transformation in an industry sector that accounts for about 20\% of spending today, namely health care. This transformation will occur on account of emerging technologies for price transparency which will give decision-making stakeholders (e.g.,...

Many markets feature an economic structure with value co-created by multiple producers whose outputs are sold as a common bundle by a producer-consortium or independent firm. Examples include in-home video entertainment, technology goods and services, multi-sourced data platforms, and patent...

Advertising is an important revenue source for many publishers of information and entertainment-oriented good and services on the Internet, television, and print media. The publication design must balance the revenue opportunity from advertising with its impact on consumers' perception of the...

Multi-part tariffs, such as menus of two-part tariffs and three-part tariffs, are widely used in industry, especially for pricing of information goods, online services, telecommunications products, etc. This paper examines the effectiveness of these price structures for price discriminating...