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Firms have traditionally used price and advertising to signal product quality when consumers are not initially well-informed about qualities of competing sellers. While the Internet has increased the frequency at which buyers face unknown sellers, it also provides abundant information about...
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There are several ways that firms collaborate while also competing. One firm provides a crucial capability or ingredient to another which sells a competing end-market product. For instance, LG sells smartphones and supplies OLED displays for Google’s smartphones. Like it happens here, the...
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This paper studies product bundling in a distribution channel where a downstream retailer combines component goods produced by separate manufacturers acting independently. Past literature offers deep insights about bundling by a single firm whose unit costs are not impacted by choice of selling...
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