An extensive literature has studied the benefits for a firm to be the first to invest in innovative technologies such as Information Technologies (ITs). However, investment in innovative technologies often faces high levels of uncertainty. How would such uncertainty affect a pioneering firm's...

The introduction of a new product to existing product lines typically gives rise to two opposing effects to the firm – market expansion (e.g. obtain more market shares from competitors or create new demand) and cannibalization (e.g. competition with other products offered by the same firm)....