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This paper develops analytical results and insights for the mixed bundling problem of pricing a product line consisting of two component goods and a bundle of the two goods. Consumer valuations for the two goods follow a symmetric bivariate uniform distribution, a setting which has previously...
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Two and three-part tariffs are widely used, for selling goods, to compensate workers, and in procurement contracts. They are practical alternatives to complex non-linear tariffs in on-demand services and technology industries and are more profitable than the restrictive per-unit and...
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Firms that serve a large market with many diverse consumer types use discriminatory or nonlinear pricing to extract higher revenue, inducing consumers to separate by self-selecting from a large number of tariff options. But the extent of price discrimination must often be tempered by the high...
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The practice of sponsored search advertising - where advertisers pay a fee to appear alongside particularWeb search results - is now one of the largest and fastest growing source of revenue for Web search engines. We model and compare several mechanisms for allocating sponsored slots, including...
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Many emerging entrepreneurial applications and services connect two or more groups of users over Internet-based information technologies. Commercial success of such platform technology products requires adoption of astute business practices related to product line design, price discrimination,...
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