Component sharing--the use of a component on multiple products within a firm's product line--is widely practiced as a means of offering high variety at low cost. Although many researchers have examined trade-offs involved in component sharing, little research has focused on the impact of...

Component sharing - the use of a component on multiple products within a firm's product line - is widely practiced as a means of offering high variety at low cost. Although many researchers have examined trade-offs involved in component sharing, little research has focused on the impact of...