Eurich, Markus; Villalonga, Claudia; Boutellier, Roman - In: International Journal of Applied Logistics (IJAL) 2 (2011) 4, pp. 44-60
New business opportunities rarely conform to the way the industry traditionally approached the market, which is an opportunity for newcomers and flexible small and medium-sized enterprises to be the first in recognizing and taking advantage of emerging market opportunities. However, newcomers...